article thumbnail

Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 87
article thumbnail

B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. This is essential for the success of a company – and for the future-oriented training of its employees. Home sweet home? Probably not.

B2C 73
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026. Amid the celebrations, one phrase echoes along the beaches and luxury yachts — “Adtech is taking over Cannes Lions.”

article thumbnail

Effective PR Tips for Cannabis Brands

5W PR

With the help of strategic relationship building and influencing, companies in the cannabis industry can reach a lot more consumers and generate conversions. Then, companies can also implement a revenue model to keep better track of the connection between their brand awareness and their conversion or sales rates.

Brand 88
article thumbnail

Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Our clients and companies are still expecting media coverage. Work to be known as a “go-to” for insight from a specific company or on a specific topic. .