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Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends.

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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Authentic in-store experiences.

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What We Can Learn from the Millennial Generation

Critical Mention

By 2025, they’ll make up 75% of the global workforce. Like we mentioned before, talking a lot about your brand alone won’t resonate with this generation. So, let’s think, what’s the most sophisticated technology out there available to the average consumer? Make your messaging short, sweet, with a lot of visuals.

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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. As technology advances and “smart” devices become commonplace in our homes and offices, Alphas will also leave the longest trail of data ever collected about a generation.

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