Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 154

Analysis Tools Software SMB 154

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 198

Marketing Content Marketing Data Social Media 198

Newsfile

FEBRUARY 27, 2024

These global giants have immense reach and help propel your press release onto the international stage. billion in revenue in fiscal 2023. According to an analyst, Apple News+ may have amassed a total of 19 million paid subscribers in 2023. Yahoo News In February 2023, Yahoo! News website.

Financial 52

Financial Media Analytics Data 52

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’

Writing 200

Writing Communications Marketing B2B 200

Ethical Voices

NOVEMBER 21, 2022

Great ethics videos from PRCA. Misinformation is an international threat. Power of fake videos. Privacy, Crisis and Big Data . Fairness in Artificial Intelligence. Fairness in Competition . Fashion, Cultural Appropriate and Stupidity . Front groups and disclosure . Get woke go broke? Go old school. Pay Transparency.

Ethics 73

Ethics Sports Employee Privacy 73