Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Sword and the Script

APRIL 2, 2024

One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR.

Reddit 176

Reddit Software B2B Technology 176

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. Here’s a roundup of other news and links from the world of PR technology.

Software 119

Software Case Study Advertising Advertising 119

Doctor Spin

JANUARY 8, 2022

Digital PR specialists must share what they do, how they do it, and why. As for everyone in the PR industry: when great online PR courses start to pop up everywhere: Support the creators. Create a digital PR course if you’re working as a digital PR specialist. Educate your network.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Digital PR specialists must share what they do, how they do it, and why. As for everyone in the PR industry: when great online PR courses start to pop up everywhere: Support the creators. If you’re working as a digital PR specialist like me, put together a digital PR course.

Industry 52

Industry Web Wikipedia Education 52