Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. Notified by Intrado added “coverage books” to its PR platform.

Software 121

Software Case Study Advertising Advertising 121

Doctor Spin

JANUARY 8, 2022

Save the PR Industry Now. The PR industry must save itself. But traditional education is slow and time-consuming. The dynamics of the online media landscape will have changed many times before PR students get their hands on a relevant textbook. Digital PR specialists must share what they do, how they do it, and why.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Save the PR Industry Now. The PR industry must save itself. But traditional education is slow and time-consuming. The dynamics of the online media landscape will have changed many times over before PR students get their hands on a relevant textbook. Digital PR specialists must share what they do, how they do it, and why.

Industry 52

Industry Web Wikipedia Education 52