Remove 2020 Remove Content Marketing Remove Crisis Communications Remove Social Media
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20 Influencers Predict What Lies Ahead for Communicators in 2020

Garrett Public Relations

As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” 2020 […]. Here’s what they predict.

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Integrated Communications: Definitive Guide and Strategy [IMC in 2020]

5W PR

Integrated marketing communications take all of the various marketing channels and strategies, interconnects all of them, and then combines them with one message. Those strategies include everything from direct mail and public relations to social media and digital. Define success metrics.

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EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Having access to real-time media monitoring allows EKA to provide clients with instant news. Make sure you have the right tools to take on 2020.

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From changing comms to care: Six trends that will make a huge impact in 2021

PR in High Definition

Mental health was discussed more, social justice movements really accelerated, carbon emissions dropped at the height of lockdown, Animal Crossing had its time in the limelight, and most of us learnt how to make bread and other baked goods. Our words, especially on social media, can make a huge impact.

Trends 71
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. .”

Writing 192
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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

Print media is the most trusted source of news in the world at 58% (vs. While overall trust in the media reached its lowest depth in 2020, it is now rebounding. And keeping in mind that a lot of news on social media originated with a reporter or media outlet.)

Media 102