Garrett Public Relations

DECEMBER 5, 2019

As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” 2020 […]. Here’s what they predict.

Communications 188

Communications Marketing Publicity Small Business 188

5W PR

APRIL 29, 2020

Those include online advertising, personal selling, events, content marketing, sales promotions, offline advertising, sponsorships, etc. Not only does the organization need to define the overall metrics for the success of the strategy, but each of the communications tools should also have their own metrics.

Strategy 97

Strategy Communications Advertising Advertising 97

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” “Reputation management and crisis communications is something our firm is continually engaged in. ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021.

Trends 71

Trends Reputation Course Media Relations 71

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Wishing you a safe and happy holiday season.

Writing 188

Writing Communications Marketing B2B 188

Burrelles Fresh Ideas

APRIL 2, 2024

While overall trust in the media reached its lowest depth in 2020, it is now rebounding. Print media is the most trusted source of news in the world at 58% (vs. online at 35%) and the gap is likely to expand as AI-generated misinformation and disinformation is spreading online.

Media 103

Media Radio Print Newspapers 103