Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. “That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” In 2019, great content is an inherent part of good marketing. ” she told me.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication?

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

DECEMBER 10, 2019

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Click here to read the entire e-book. Review your existing content strategy.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening.

Healthcare 78

Healthcare Storytelling Communications Local 78