Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Here are five ways to gain visibility within Facebook in 2018: 1. Implementation Tip!

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Facebook Community Advertising Advertising 177

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. The full report is concise, well written, and includes interview and anecdotes that place the data into an important context. 25% say cost of new leads.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

NOVEMBER 6, 2018

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Come check us out at booth #1239!

B2B 66

B2B Creativity Film Trade Shows 66

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). On that trip, Sarah showed initiative, yet remained calm under pressure. And, she was doing it all at her very first trade show experience. Justine Perez joined the U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

DECEMBER 28, 2017

If you attend industry trade shows or conferences, don’t keep what you learn under wraps. If you’re struggling for fresh content or just need a different perspective, try adding new and interesting voices to your content through expert interviews and Q&A. July: Leverage What You Learn.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018.

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Media B2B Groups Conference 102