5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) What were the hot topics that brands and agencies were discussing?

Advertising 89

Advertising Advertising B2B Creativity 89

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek.

Twitter 177

Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. The Winners. Mainstream media.

Airlines 180

Airlines Reputation Journalism Crisis 180

Contently - Strategy

FEBRUARY 8, 2022

In ancient times, such as in the 1990s, the best way to market a product was on television, radio, or highway billboards. AppsFlyer EMEA and LATAM general manager Gal Ekstein says data collection is critical, but brands also need to go further. privacy is moving to the forefront of ad targeting,” he adds.

Advertising 118

Advertising Advertising Privacy Apparel 118

Mark My Words

JANUARY 14, 2021

Couple’s £30m ($40m) contract with Spotify seen as step towards their ‘billion-dollar brand’ after Netflix deal. The actor, who hosts The Late Late Show on the American television network CBS, said: ‘I think what I’ve learned about myself is I really don’t have Fomo (fear of missing out).

Privacy 60

Privacy Healthcare Instagram Banking 60

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 91

Social Media Marketing Media Creativity 91