Onclusive

DECEMBER 6, 2017

In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. You are no longer accountable for just impressions and AVEs, but web traffic, customer engagement and conversions. Fortunately, we now have two major tools at our fingertips: data and insights.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Data Driven PR. As you can see from the content strategy, it’s all about the data. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

DECEMBER 11, 2019

Kerry Sheehan and I first met in 2017. We went on the create the AI in PR (abbreviated to AIinPR) panel thanks to the support of then President Sarah Waddington and CEO Alastair McCapra. As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future?

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189