Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. Take a look….

Print 60

Print Media Travel Wireless 60

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Maxim Behar

JANUARY 3, 2021

Of course – self-publishing in the modern world is also common practice, but I predict that in the next decade big publishing house will have their strong impact into the creative process and readers will trust them a lot. It could be the first-ever book in the world first published on Social media and then printed.

Local 52

Local Writing Social Media Interviews 52

Stephen Waddington

MAY 8, 2018

1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. It's a move that was intended to build relationships with local media but has led to a shortfall in skills. Here’s what I learnt about the difficult conversations that need to be had about the future of the NHS. #1

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. I seem to remember having both print and broadcast media in attendance. That’s not a creative illustration, that’s the real! Calling the local police and saying a tiger was on the loose in the neighborhood.

Publicity 91

Publicity Radio Crisis Crisis Communications 91

ZudePR

MARCH 22, 2018

H: What about the print quality? If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. September 2016 saw progress halted and by July 2017 it was in danger of dying a withering death. E: Why do people look down their noses at it? F: What could I learn?

Writing 83

Writing Google Blogging Exercises 83

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Read his " The Biggest Content Marketing Trends in 2017 " post for more.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48