ZudePR

MAY 20, 2015

There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO). The ebook is distributed free under a Creative Commons license via the #PRstack community. I’ve contributed. So, thanks #PRstack ! We owe you one.

eBook 60

eBook Tools How To Case Study 60

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. What is Inbound & why should PR pros care? Iliyana Stareva shares 17 reasons why everyone in PR should take an inbound approach. Will ad-blocking bring more competition to PR? PR pros don’t need to know about SEO. How about a movement? Or do they?

eBook 120

eBook Google Tools Analytics 120

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. And I’m a much better PR to boot.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

JANUARY 21, 2017

When ESPN aired a video of its coach physically and verbally abusing his players, the once-internal problem went from bad to worse as the university received significant backlash from the campus community and the public—ultimately losing brand trust and confidence. Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML].

Social Media 60

Social Media Crisis Marketing Media 60

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Communications Conversations

JANUARY 13, 2017

In this role, I’m really focusing on building our digital PR capabilities. It’s a more digital content marketing focused role, which is part of the work that I really love. Over the years, you’ve morphed from a focus on public relations to one on social media and digital.

Insurance 60

Insurance Insurance Social Media Corporate 60

Prohibition

APRIL 29, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding.

Agency 54

Agency Creativity Hotels Social Media 54

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? A3: Digital transformation is taking place across the organization. HR, for example.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: New York Times , PR Newswire , MultiVu ). 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Software Company Marketing 12

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. The tools ones below represent the most useful link-building tools on the market today. Ahrefs’ Site Explorer feature can quickly help you find broken links to a target website.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. The tools ones below represent the most useful link-building tools on the market today. Ahrefs’ Site Explorer feature can quickly help you find broken links to a target website.

Tools 62

Tools SEO Analysis Google 62

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Corporate 100

Corporate Leadership Brand Branding 100

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Content marketing agency Siege Media created the tool based on their teams’ years of insights and experience (including my own) with link building.

Tools 71

Tools SEO Analysis Google 71

Sword and the Script

MARCH 1, 2022

Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Notified adds coverage books.

Software 116

Software Case Study Advertising Advertising 116

Beyond PR

FEBRUARY 8, 2018

Social selling is a special art that brings the community of social media to online brands to help build customer relationships far before any sale is made. Furthermore, by cultivating positive experiences and personalized connections, online brands can increase loyalty and create a community of social sharers. .

Brand 72

Brand Branding How To Web 72

Critical Mention

OCTOBER 24, 2019

That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

Rock the Status Quo

JULY 30, 2015

THEIR OWN PLATFORM is one of the strongest content curation and breaking news platforms in social media, and they aren’t taking advantage of it. Why not try these 4 digital PR tactics to revitalize Twitter? Digital PR tactics could do amazing things for Twitter growth and awareness.

Education 100

Education Social Media Twitter Content Marketing 100

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Rob Six, Senior Vice President of Corporate Communications, Roll International. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Frederik Vincx

DECEMBER 11, 2015

How about the communication for your next corporate event? Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training. From the PRCA Digital PR Report 2015.

How To 60

How To Software System Employee 60

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. A quick look at the current PR jobs posted on LinkedIn shows that they require these skills too.

SEO 153

SEO Engineering LinkedIn Analytics 153