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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. A real-time response when the stakes are high.

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PRoust Questionnaire: Kim Blanchette

PR Conversations

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I’m an extrovert, so I appreciate face-to-face events such as seminars and large conferences. I believe what is changing is the need to focus on data and measurement of programs and campaigns. Speech writing.

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