Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. Google Analytics.

Measurement 40

Measurement Analytics Google YouTube 40

PR 20/20

MAY 8, 2019

PR 20/20 + Artificial Intelligence + You. We’re operating under the assumption that 80% of what we do every day at PR 20/20 will be intelligently automated to some degree in the next 3 - 5 years. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. It’s the basis for this PR tech briefing. Measure is the dashboard and analytics.

Software 118

Software Tools Publicity System 118

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 1) February 18, 2014: Enter GTCR .

Technology 13

Technology Software Company Marketing 13

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 64

Marketing Pitching Corporate Tools 64