Sword and the Script

MARCH 8, 2016

The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. New or aspiring PR pros would do well to study this data to understand which vertical markets present the greatest earning capacity. Travel, tourism and leisure: $71,000.

Survey 60

Survey Tourism Airlines Financial 60

PRSay

JANUARY 29, 2019

When Graham joined Amazon Web Services in 2016, there were 10,000 employees. Brooke Traister, APR, is president of PRSA’s Dallas Chapter and a worldwide content marketing program manager at Texas Instruments. Today, that number is 40,000 and rapidly growing. “So, So, how do you keep talking to them?”

Tourism 150

Tourism Employee Web Travel 150

Presspage

OCTOBER 6, 2017

We spoke with Angelo Harms, Digital Marketing Manager at Curacao Tourist Board about his role and responsibilities and the results they have achieved by using PressPage to tell the ‘Curacao story’ Promoting the beautiful destination Although Curacao is a well known holiday destination, there is always work to be done.

Tourism 122

Tourism SEO Storytelling Social Media 122

Beyond PR

APRIL 11, 2018

Snapchat launched the idea of Stories, but Instagram’s decision to create a similar feature in 2016 has proven highly successful. Sponaugle and her team specialize in areas like tourism marketing, for instance, where media and social influencers might be invited to experience fruit-picking or other activities in a particular county.

Instagram 74

Instagram Pitching Media Tourism 74