20 PR and Marketing Predictions for 2022
Sword and the Script
DECEMBER 21, 2021
Another trend that grew in ’21 is authentic, purpose-driven marketing. I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. This was up from 50% in 2020.”.
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