Getting Your PR Measurement Program in Shape for 2016
Shift Communications
OCTOBER 15, 2015
It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) Unfortunately there is no silver bullet measurement tool. How do you make the most of that data?
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