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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. Image Source: [link]. Google Fred Update. Screen: [link].

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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. What digital and social platforms do PR people use?

Training 119
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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. Image Source: [link]. Google Fred Update. Screen: [link].

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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. What should digital PRs know about internal linking? Yeah I do think digital PR is is a great link building strategy. Our methodology was always let’s create one of these pieces of content for digital PR.

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What Content Discovery Means for Search and How to Fuel Its Growth

Cision

In fact, a survey carried out by Forrester Consulting found social media to be the most preferred source of discovery for news and information among online adults between the ages of 18 and 55. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. billion in 2016. Author Bio.

How To 129
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What Content Discovery Means for Search and How to Fuel Its Growth

Beyond PR

In fact, a survey carried out by Forrester Consulting found social media to be the most preferred source of discovery for news and information among online adults between the ages of 18 and 55. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. billion in 2016.

How To 40