2016 2022 Advertising Internal 
Burrelles Fresh Ideas
MAY 9, 2023
An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.
Communications Conversations
FEBRUARY 29, 2016
Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” 2016 Skills of the PR pro of the Future. 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. Sure video production skills are still in demand in 2016. All of it.
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Sword and the Script
DECEMBER 20, 2022
Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. A reset on advertising spend. Year of employer branding.
Sword and the Script
DECEMBER 26, 2023
Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.
HMA Public Relations
DECEMBER 29, 2017
That was on 2016 maybe, you saw a little bit of that, and in 2017, you started seeing them actually come on. If you look at the cost per…At least…Well, I’m looking at it from the e-commerce advertising standpoint which isn’t necessarily their end consumer. I think they will bend the rules and experiment with it.
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