Shift Communications

JANUARY 5, 2015

The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. One key concept for the coming year will be understanding communities of influence versus single, individual influencers. Behind the Scenes.

Marketing 60

Marketing SEO Advertising Advertising 60

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Grace Platon , Communications Strategist, Communicate Grace , LLC . Data-driven PR. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

DECEMBER 7, 2015

It seems like only yesterday we were ringing in 2015. That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. someoneslowmedown! ” Yea baby!

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model?

Google 60

Google B2C Analytics Data 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60