Shift Communications

DECEMBER 22, 2014

Our top posts from the first quarter of 2014 focused on social media and content. Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training. The total sample size in 2015 was 280 adults.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

AUGUST 6, 2015

Results from a 2014 survey by Honeywell International that appeared in the Washington Times indicated that roughly one in five travelers switch from their preferred airline carrier to one that offers better Wi-Fi. Read the full-length white paper or check out the infographic below! TripAdvisor.com, May 29, 2015.

Travel 120

Travel Technology Airlines Wireless 120

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. On a positive note, trust in the industry is on the rise, increasing 8 percentage points since 2014. Get creative with compliance.

Financial 111

Financial Industry Report Insurance 111

Waxing UnLyrical

AUGUST 12, 2015

However, there should be concrete yardsticks by which to measure such efforts. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. So, when the horrific Sandy Hook shooting occurred in December of 2014, we asked crisis communications expert Gerard Braud to host a free teleseminar.

Radio 40

Radio Mobile Media Sports 40

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100