ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. Even consumer brands need to position themselves and their companies as leaders. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

JANUARY 7, 2020

Readers and solution providers can see my the guidelines for reviews along with other opportunities. The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. Agility was clearly the larger brand, had broader market penetration in the US and Europe and so the company kept the Agility name.

Tools 83

Tools Comparison Media System 83

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees.

Employee 40

Employee Measurement Social Media Product Launch 40

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Unfortunately, it happens all too often – sometimes even to brands that you’d never expect.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62