2014 Advertising Digital PR Pitching 
Waxing UnLyrical
DECEMBER 11, 2013
Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. 2,938 crore (~$473.8M) by the end of 2014. What are your thoughts on the Indian PR digital evolution?
Doctor Spin
FEBRUARY 22, 2024
Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.
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Cision
SEPTEMBER 5, 2017
With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. Being a certified digital marketer, he understands how modern technology shapes the PR industry.
PRSay
SEPTEMBER 27, 2016
As Bill Bergman wrote last year in Mediapost Agency Daily, “ … digital marketing is continually in motion; changing and evolving daily with small and unnoticeable technological advancements.”. But this digital tool also brings special temptations for PR practitioners, social media influencers and bloggers.
Sword and the Script
AUGUST 13, 2019
Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. Image credit: Pixabay.
Frederik Vincx
DECEMBER 11, 2015
And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. We see many PR teams trying to get a bigger piece by expanding their skills. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.
ZudePR
MAY 31, 2015
Enlightened Self-Interest: The Pitch Email. “Since we don’t advertise as a policy, we can only rely on publishing our ideas and delivering presentations at conferences and workshops and private meetings that help us to build relationships with clients that we hope eventually convert to consulting engagements. I wrote: 1.
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