ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Solo PR Pro

JUNE 6, 2017

Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. Google + Facebook accounted for 85% (and rising) of internet advertising growth. However, while social advertising is growing, marketers struggle with measurement, resources and demonstrating value to the business.

Trends 49

Trends Mobile Video B2C 49

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ). 2) April 7, 2014: Vocus. Sources: GlobeNewsWire , Business Wire , TechCrunch , Adweek , PRWeb ). 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12