Cision
MARCH 30, 2016
Instagram had a 15-second limit since the platform’s adoption of video in June 2013. Steve made a good point at Ragan’s “Social Media Conference for PR, Marketing and Corporate Communications” earlier this month. Think tutorials, campaign kickoffs and product launches. Longer Videos. Get to the point.
Waxing UnLyrical
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.
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PRSay
MAY 6, 2016
In this role, Ken provides businesses with visions, strategies, and inspiration for PR and marketing communication programs. He develops communication strategies that grow relationships. Ken has more than 20 years of experience in public relations. Also, you need to always look to “best practices” when answering questions during the exam.
Communications Conversations
APRIL 8, 2015
And then, this one: * BI Intelligence and the Interactive Advertising Bureau report that native advertising will generate $21 billion in ad spending by 2018—more than four times that of 2013. You have a big product launch coming up. So let me get this straight. ” Think about it from the brand side. So you tell me.
Sword and the Script
DECEMBER 29, 2015
12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. This summary of a 40-minute documentary picked out some of best ideas some brands are using for effective content marketing. To the best of my knowledge, it’s the first (and only) documentary on content marketing. Content marketing is PR.
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