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Three cardinal rules of PR that Adidas broke with Kanye West

NewsWhip

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. The Story in a Nutshell . Rule 1: Be Truthful.

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Q&A With Laurie Paolone, Founder of HashAtIt.com, The Hashtag Search Engine

Deirdre Breakenridge

With her love of the hashtag, Laurie has also launched a new podcast program called, “ The Hashtag Show ” as a part of the #50Shows Empowering Women movement, to give women a voice and a platform through Internet radio. So, I started thinking about it in September 2013 and the more I thought about the idea the more I liked it.

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier.

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Shonali’s speciality is strategically increasing growth, helping brands bring big ideas to life through social PR. Steveology.

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12 of the Best Marketing Podcasts that Will Up Your Game in 2020

PR 20/20

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. Breaking Brand.

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Royal Oprah: How chat show queen Oprah has built an empire Meghan Markle would love

Mark My Words

Last week she travelled on her £50million private jet to interview Meghan, alongside Prince Harry. After retiring her chat show in 2011, Oprah, who lives with her long-term partner Stedman Graham, 69, now rarely conducts interviews. There is a lot for her brand to lose if the interview is just a bit of a patsy exercise.

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Five Questions about Newsjacking with David Meerman Scott

David PR Group

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. Scott describes it as the art and science of injecting your ideas into a breaking news story to generate media coverage, get sales leads, and grow one’s business.