Three cardinal rules of PR that Adidas broke with Kanye West
NewsWhip
OCTOBER 28, 2022
It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. The Story in a Nutshell . Rule 1: Be Truthful.
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