Stephen Waddington
JANUARY 15, 2020
There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR.
Onclusive
MARCH 21, 2018
Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. The new continuous storytelling cycle.
PR 20/20
SEPTEMBER 17, 2019
Experiential storytelling. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Since being established in 2012, INBOUND has expanded to roughly 24,000 attendees making it “one of the fastest-growing business events in the world.”
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
Zendesk’s “This is Zendesk” corporate video from 2012 still holds up, because it shows a playful, subtle humor, conveying an egalitarian, socially responsible, and fun environment. It’s pure storytelling. A personalized way to attract talent. Internal communications teams use video to convey a corporate culture.
Contently - Strategy
NOVEMBER 14, 2018
His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. doing improv comedy on the side.
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