ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content.

B2B 120

B2B Customer Service Software Technology 120

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content.

Storytelling 281

Storytelling Media Infographics Advertising 281

Contently - Strategy

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Content marketers in all industries can learn from these examples. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 111

Leadership Brand Branding How To 111

Sword and the Script

JULY 11, 2017

When the dust finally clears, marketing lands in about the same spot as it was before…except it lost a week of productivity. The 3 Causes of Marketing without Authority . Certainly, trust is a key issue, and the HBR piece points to 2012 survey data that found 80% of CEOs don’t trust CMOs. 2) Marketing has changed since college.

Marketing 68

Marketing Leadership B2B Survey 68

PR 20/20

JULY 31, 2018

So, I partnered with PR 20/20 in 2012 to create a ground-up program with a new website and new marketing strategy with HubSpot. At the time, this organization used a product-catalog based website and had not thought of content as a revenue-driving marketing tactic. Getting everyone aligned is what makes the difference.

Marketing 42

Marketing Leadership Engineering Education 42