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Top Trends From State of the Media 2016

Cision

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. What impact does this have on communication professionals?

Trends 120
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The Influencer Marketing Measurement Enigma

PRSay

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. In 2011, Oprah included the first batch of S’well’s elegantly designed, insulated water bottles on her list of favorite things. How Soulmates.ai

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. It’s a work in progress. What we do 5.

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The Top 50 Social Media Influencers on Twitter

Cision

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. GR8 thought leadership insights from Jeff Sheehan Be Engaged! Do’s and Dont’s: Content variety and visuals are key #smm #marketing pic.twitter.com/YFomEj4c2r.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Each episode uncovers actionable strategies for landing page optimization, web design, conversion rate optimization, email marketing, passive income, lead gen, marketing and sales funnels, social media, and advanced digital marketing conversion. Smart Time Online. 39) Donna Papacosta. Trafcom News Podcast. 40) Danny Ivy. 41) Greg Hickman.