Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. In senior roles media relations and campaigns are equal second (48%).

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). The news media wasn’t the only audience to notice Muck Rack.

Pitching 86

Pitching Media System Tools 86

Waxing UnLyrical

NOVEMBER 24, 2010

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology. How and where can your consumer touch your brand? Liked what you saw?

Travel 79

Travel Case Study Creativity Advertising 79

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

NOVEMBER 19, 2017

The simple fact is that public relations practitioners don’t have hours to respond to an issue. The skills, technology and workflow used in media and public relations are converging. Media works to 24 hour cycles whereas public relations typically works as quickly as an organisation’s processes will allow.

Publicity 164

Publicity Ethics Data Community 164