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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Publication reputation and consumer behavior. Publication reach and consumer behavior. What is PR Attribution ?

Consumer 370
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th. Want more insights?

Consumer 195
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The Future of Digital Marketing is Here: AI Tactics for an Omnichannel World

Stern + Associates

Utilizing the Modern Digital Marketing Playbook Sparked by a desire to understand what makes decision-makers tick – both the conscious and subconscious needs of everyone from consumers to B2B buyers – Lecinski became a digital marketing trailblazer. Sales & Service. Sales & Service. Levy Teaching Award.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. But AI is not just in your consumer life. Invest in your future! The Next Phase of Growth. Growing smarter.

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7 Rules for a New Era of Communications

PRSay

Right now, that advice is more crucial than ever as we begin 2021. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. The importance of elephant-whispering. We like to think that human beings are rational thinkers.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. But AI is not just in your consumer life. Invest in your future! The Next Phase of Growth. Growing smarter.