Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.
PR Conversations
NOVEMBER 22, 2023
These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’. From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR.
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