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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

In the immediate aftermath of an accident or tragedy, communicators might be tempted to immediately provide an accounting or explanation of what has happened. As a result, what the public perceives as misleading information undermines the credibility of the information that follows, even if it’s accurate. Learning from the past.

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An Ethical Test: Why I Blew the Whistle on Corruption at My Organization

PRSay

Such a scenario presented itself to me in 2010 and 2014. I had been enjoying my time as a public affairs officer at the Phoenix Veterans Affairs Health Care System (PVAHCS). Instead of being a uniting force, which I loved in my public affairs officer role at PVAHCS, I became a dividing force.

Ethics 150
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. I have seen many government relations and public affairs manager positions that have caught my eye quite a bit in the private sector.

Education 270
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? What is the value of public relations?

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. I have seen many government relations and public affairs manager positions that have caught my eye quite a bit in the private sector.

Education 100
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Winning better relations with the community

PR Conversations

The companies who are lauded for developing a “modern concept” of acting “ in the community interest ” and ensuring such initiatives are communicated, albeit “quietly; even subtly”, are recognisable predominantly as those employing The Wise Men.