Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How much does public relations cost?

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews.

Fashion 255

Fashion Reputation Social Media Brand 255

Stephen Waddington

DECEMBER 12, 2019

Politicians dodging media scrutiny The Prime Minister has avoided difficult interviews throughout the General Election campaign, notably with BBC journalist Andrew Neil. In the final days of the campaign he dodged an interview with Good Morning Britain by hiding in a fridge. Homelessness in England fell between 2003 and 2009.

Publicity 93

Publicity Media Facebook Newspapers 93

Mark My Words

MAY 8, 2015

His (over-)hyped interview with Russell Brand was watched more than a million times and #milifandom had definitively vanquished the #cameronette upstarts. Where in 2010 34% of the UK was on social media now the figure is over 50%. In the last two weeks Miliband was averaging almost 2,000 new fans per day.

Newspapers 60

Newspapers Social Media Government Interviews 60

Mark My Words

APRIL 9, 2015

Ed Miliband doesn’t do “photo-op politics”; he stands for ideas and substance against the soundbites and style of the Tory brand. From freezing energy prices to reversing some of the cuts that have defined Coalition politics the distinction between Labour and the Conservatives is starker than it was in 2010.

Policies 60

Policies Energy Newspapers Analysis 60

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Breaking Brand. Overview: How do you create a brand from scratch? It’s the golden age of podcasts. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Mark My Words

AUGUST 2, 2021

It turned Depp into the mega-star of a blockbuster brand. By 2010, when Depp commanded $55 million for Alice in Wonderland, he was one of Hollywood’s highest-paid actors. He’d had flops with The Tourist (2010), Dark Shadows (2012) and The Lone Ranger (2013). Newspapers labelled them her ‘girl squad’. Depp lost.

Film 60

Film Reputation Writing Instagram 60