The Top PR Threats To Your Company’s Reputation
ImPRessions - Crenshaw Communications
FEBRUARY 21, 2017
In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?
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