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FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Since that time in 2009, the world of social media and social media marketing has grown and changed dramatically.

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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? “User engagement&# is the buzzword just seeping its way through every CEO’s checklist.

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Talking The Social Media Walk

Waxing UnLyrical

Being less social because of social media Stacy said that she’ll be writing more about this soon, but this is something that I have noticed about myself as well. By no means am I saying that online interaction replaces face-to-face communication ; far from it. To explore a different communication channel?

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3 Content Marketing Ideas for Health Care Communicators

Cision

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. Here are three ideas you can add to your content marketing strategy to try to both catch people when they need you, and still avoid privacy concerns. Use that to your favor.

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings. Say Cheese, You’re An Ad!

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Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"