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Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. billion over the next year.

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8 Ways to Make Your Press Release More Effective

Cision

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

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Is Your Press Release or Media Pitch Guilty of Information Overload?

Burrelles Fresh Ideas

In addition, Zippia reports that the average American is exposed to 4,000-10,000 ads per day for each person – nearly double what the average person saw in 2007. According to the latest UNESCO-ICFJ survey , a quarter of respondents reported experiencing mental health impacts due to all the above. And that’s the “average” person.

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Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Bad Pitch Blog

3) BizWeek''s Byrne Pans PR''s Numbers Game, Advises Pitching Web Plus Print Bulldog Reporter “Build relationships, not media lists” is just one solid comment to consider from BusinessWeek’s John Byrne. He''s also competing for longest post title in the world. Soak it in, but be smart about it. This podcast will tell you how.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Report Methodology.

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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

The 136 page report is available as a free download. However, longitudinal data collected since 2007 from nearly 25,000 communication professionals throughout Europe has repeatedly found the strategic alignment of communication and organisational goals as the most important issue. #4 4 Channel shift from print to social exaggerated.

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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

Now, 10% of it is in print, the other 90% is on the social media platforms. I printed it with indigo and somehow, it has been associated with the written word ever since. Since we were talking about 2007 and the European Union, it seems to me that Bulgarian business has not seen much of these European funds.

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