Bad Pitch Blog

APRIL 2, 2007

In 2006, over 17 million COMPANY savings offers were mailed to consumers through the familiar blue Valpak envelope. Read your news releases and pull anything that would sound odd or too good to be true if printed in a news story. The news media lie in wait for the bombastic to fall (despite the fact they helped create them).

Local 40

Local Pitching Advertising Advertising 40

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today.

Technology 12

Technology Software Company Marketing 12

Bad Pitch Blog

FEBRUARY 28, 2006

Well, WHY would you send this to someone blogging about public relations? The only MR Colin McKay is familiar with is media relations. This pitch abuses a very valuable and effective form of media relations: source filing. But this realization is mired in techno-babble…sent to the wrong media.

Pitching 40

Pitching Automotive Engineering System 40

Bad Pitch Blog

MAY 20, 2010

If the media is heavily reporting stories about a specific person, product, company, or trend, find a way to align your company’s current pitch with it. Good Organic Stories Trump Re-Prints. The gravity of “hot topics” is powerful, and if you think creatively, you can often make it work for you.

Pitching 49

Pitching Fashion Report Twitter 49