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Public Relations Objectives

Doctor Spin

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Building trust and credibility is another crucial objective of public relations.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. I have seen many government relations and public affairs manager positions that have caught my eye quite a bit in the private sector.

Education 270
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6 Research-Based Insights About Viral Content

Cision

What I want to do with this post is to explore what research has been done that can help content marketers and communication professionals better understand how content goes viral. Journal Of Public Affairs (14723891) , 13 (2), 160-171. To share or not to share: the role of content and emotion in viral marketing. doi:10.1002/pa.1471.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. I have seen many government relations and public affairs manager positions that have caught my eye quite a bit in the private sector.

Education 100
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Deconstructing the Century of the Selfie for PR purposes

PR Conversations

Currently he is senior counsel of Methodos , an Italian integrated thinking, cultural change management consultancy and teaches public relations at the Vatican’s LUMSA University in Rome. He remains a frequent contributor to PR Conversations.

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Deconstructing the Century of the Selfie for PR purposes

PR Conversations

Currently he is senior counsel of Methodos , an Italian integrated thinking, cultural change management consultancy and teaches public relations at the Vatican’s LUMSA University in Rome. He remains a frequent contributor to PR Conversations.

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The Talking Points #39between35and49

Communications Conversations

Anna Lovely, senior communications director, Cargill. Susan Roeder, director of public affairs, Andersen. What I love about Susan isn’t how smart she is when it comes to navigating the world of corporate communications within a large org the size of Andersen (because she’s great at that). Another #client.

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