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Public Relations Objectives

Doctor Spin

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Building trust and credibility is another crucial objective of public relations.

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6 Research-Based Insights About Viral Content

Cision

What I want to do with this post is to explore what research has been done that can help content marketers and communication professionals better understand how content goes viral. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.

Viral 120
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Contemplating selfie disruptions in historical and modern-day PR

PR Conversations

At 70 years of age, the conversation skills, intensity and passion remain undimmed in this long-time professor of media studies, who is also chair of the department of communications at Hunter College. Titled Edward Bernays and the Century of the Selfie , the invited speaker is Stuart Ewen. The selfie as self-expression.

System 40
article thumbnail

Contemplating selfie disruptions in historical and modern-day PR

PR Conversations

At 70 years of age, the conversation skills, intensity and passion remain undimmed in this long-time professor of media studies, who is also chair of the department of communications at Hunter College. Titled Edward Bernays and the Century of the Selfie , the invited speaker is Stuart Ewen. The selfie as self-expression.

System 40