Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? How important is multimedia storytelling (video, design and photography)? This was an important question and one that should be explored beyond one student or one blog post. What started as a simple blog, soon became a movement.

Communications 208

Communications Analytics Social Media Media Training 208

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. This was an important question and one that should be explored beyond one student or one blog post. Is PR Right for me? ”

Community 150

Community Social Media Media Education 150

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

Social Media 52

Social Media Corporate Communications Media 52

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Storytelling success stories. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Have you ever read a book that completely changed your life? Future trends in marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Mindful Marketing

JUNE 15, 2015

Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” His first book, 99.3

Interviews 50

Interviews Marketing Financial Insurance 50

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. One publication or blog you read regularly is… Michael Brenner’s Marketing Insider.

Marketing 62

Marketing B2B Print Technology 62