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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8

Handbook 191
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

The printing press emerged around 600 years ago, but printed media technically existed for thousands of years. Broadcast Media Anything that requires broadcasting a signal to send it like a transmitter, and a receiving device to decrypt it and show it in a format that people can view, is considered broadcast media.

Ethics 52
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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Newspapers are cutting staff. In many ways, the media isn’t the best place to work right now. And, how can companies better work with the media in the years ahead?

Media 112
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2016: When PR Turned to the Dark Side

Flatiron Communications

In 2005, I started a PR-focused “weblog” that sought to make transparent an industry whose machinations could clearly benefit from more sunlight. I mean did it even matter that nearly every newspaper in the country published full-throated condemnations of Mr. Trump? Trump’s cabinet picks.

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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. On the other hand, I’m quite surprised he hasn’t come under heavier scrutiny from media critics. This Morning with Gordon Deal. (~30

Radio 60