Communications Conversations

MARCH 3, 2015

Now, what about 2005? After all, who could predict that Facebook would become an essential took for PR pros in 2005? Or, that you would be able to produce entire brand videos right from your smart phone? Video technology will render conference calls useless. The fall of content marketing tech. Makes sense.

Technology 60

Technology Content Marketing Social Media Facebook 60

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 The two tackle emerging marketing trends, often from very different world-views, with the podcast itself as a moderating medium. PNR: This Old Marketing. (~60

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. Jay Olstad, senior video producer & script writer, United Health Group.

Media 112

Media Journalism Report Video 112

PR Conversations

SEPTEMBER 13, 2018

Another trend is towards flexible working within a ‘gig economy’ In this PR Conversation post, I discuss how these developments affect the PR industry, with Nigel Sarbutts, founder of The PR Cavalry , a service designed to connect public relations freelancers with clients and PR agencies based on data and logic. .

Survey 82

Survey Resources Agency Training 82