2004 Creativity Newspapers Storytelling 
Doctor Spin
MAY 30, 2023
Ahead of others in his time, he actually understood the importance of media coverage (he started New York’s first illustrated newspaper in 1853) and believed ‘there is no such thing as bad publicity,’ a popular phrase many times attributed to Barnum himself.” — Ashley Foster, APR 1 The End of a Publicity Era: How Ringling Bros. Berkowitz (Ed.),
PR Conversations
AUGUST 17, 2014
Others now describe themselves as storytellers, content curators or narrators. First, along with other British-based PR consultancies, it was questioned by the Guardian newspaper about whether it would rule out working with climate change deniers. Are they familiar with conceptual frameworks that help improve communications?
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