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In Memoriam: Ralph Kam, APR, Fellow PRSA

PRSay

Kam worked for decades in Hawaii’s PR profession, including government, health care, financial services and education roles. Kam’s journey with PRSA began in 1982 as a member, and he later assumed several leadership positions. He also served on the Board of Directors in the late 1990s.

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How to Prepare a PR Crisis Plan

Prohibition

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

Crisis 62
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The Now and No of Engaging LGBTQ Audiences

PRSay

Now: Supporting LGBTQ organizations financially and vocally year-round. Now: Expanding your advertising and marketing to include LGBTQ publications and communities year-round and hiring LGBTQ businesses for diverse tasks, not just your LGBTQ outreach. Ben Finzel is president of RENEWPR in Washington, D.C,

Policies 164
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What It Means That Starbucks Brought Back Its Pumpkin Spice Latte in August

PRSay

Given the popularity of the PSL, which Starbucks began serving in 2003, this trend makes sense. With many top chief financial officers predicting another economic downturn in the upcoming year, perhaps next fall will find us at peak pumpkin spice once again. Dean Essner is the editorial assistant for PRSA’s publications.

Instagram 126