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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October. Ethics must be at the core of our activity.

Ethics 95
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In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA

PRSay

Byrum served as PRSA’s president and CEO in 2003. After arriving in Lewisburg, Byrum brought his nationally recognized talents to the local economy and worked as a business advisor at the Small Business Development Center at Bucknell University, counseling local businesses and helping area entrepreneurs achieve their dreams.

Ethics 104
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The Best Journalism Movies

Landis PR

I was really excited when the movie “All the President’s Men” hit my local theater in 1976. The dissonance between Andy’s ethical principles and the need to conform to the cutthroat fashion world is a common experience among journalists in their day-to-day lives.

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PR Rock Stars: 3M’s Heather Cmiel

Communications Conversations

I have been involved since the first day I joined in 2003 – 14 years ago (I am starting to realize I am old). PRSA has a code of ethics. I think PRSA has two responsibilities (locally and nationally) given the state of where we are as a nation and given the daily discussion around this administration. Seems obvious, doesn’t it?

Ethics 68