Contently - Strategy

MARCH 22, 2019

Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. The Limits of a Top-Funnel Mindset.

Content Marketing 99

Content Marketing Marketing Travel Healthcare 99

Cision

FEBRUARY 3, 2017

Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

SEO 120

SEO Creativity Mobile Journalism 120

wiredPRworks

APRIL 20, 2022

Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. Tech-weary and bot-wary people are hungry for true human connection.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

MARCH 20, 2018

His first client came in 2002. Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. 2) How has event marketing evolved or changed over the course of your career? PR, marketing, sales and journalism.

Industry 71

Industry Marketing Enterprise Mobile 71

Cision

MAY 7, 2015

As President and Founder of Affect , a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. The concept of content marketing is probably one of the biggest trends right now that is influencing the industry.

Social Media 120

Social Media Video Agency Healthcare 120