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What Are the New Rules of Marketing and PR?

wiredPRworks

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly.

Marketing 118
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8 Great Linked Tactics for Communicators

PRSay

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.

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Off Script #9: Steveology on PR, Content and Net Neutrality

Sword and the Script

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. What is a necessity, fate, or some other factors?

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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

His first client came in 2002. Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. 2) How has event marketing evolved or changed over the course of your career? Doing something is more powerful than saying it.