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Entertainment & Sports Section New Member Spotlight

PRSay

Mikolich is the Founder of npm | pr ( www.npmpr.com ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair. Don’t ever just take no for an answer and walk away. Follow Natalie on Twitter @npmikolich.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

The process of emailing a press release to a reporter/editor, following up via phone to pitch your story, offering a spokesperson interview, coordinating that conversation, followed by the story ultimately appearing in print is long gone. The traditional cadence of pitching stories to media has even evolved as well.

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8 Great Linked Tactics for Communicators

PRSay

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Register by April 22 and save $100. .

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Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

Why Your Story Trumps Your Brand , which I expect to publish in 2016, is my manifesto and explanation of the primacy of story in marketing and public relations success. I have two daughters and the younger one jokes that she’s the forgotten middle child because WordWrite was “born” after her in 2002. They help me keep it real.